Hi, I’m Alison Tedford
I’m an author, a marketer and a mom. I’m Indigenous (Kwakiutl First Nation) and based in Abbotsford, BC. I have over a decade of government experience and seven years of private sector experience creating information products that educate, inform and delight.
I have worked with solopreneurs, national brands, thought leaders, the wellness and film industries to amplify big ideas and important messages.
Doing Business With Impact
In my culture the symbol for wealth and justice is the same (copper) and my approach to business and marketing blends the two unapologetically.
I take an intersectional approach and support projects and founders that honour that Black, Trans and Indigenous Lives Matter, that disability access is a right not a privilege and that further the equality of women.
I do not support diet culture messaging, or shame-based scare tactics to inspire purchases. I believe in creating an affinity based on shared values to create a committed community of fans.
The Right Words At The Right Time
I created the Stay Woke Not Broke program to help business owners talk about their values as part of the Summer of Social Justice Series. The first offering sold out within a week and it will be coming out as a digital download soon.
I believe in looking on the bright side of marketing (and motherhood!) and being on the right side of history. I want the work that I do to leave the world a better place.
Do you have something exciting in the works? Let’s connect. Book a discovery call and make magic happen.